AM.PM La Redoute | 2014 collection
The collaboration with AM.PM, the furniture brand of La Redoute, results in a collection following a dialogue between two know-how.
As an outsider, the designer provides various visions. This input integrates into the collections while providing the AM.PM team with new insight into a set of contemporary languages and current features.
A true challenge which has the designer create a variety of products at affordable prices while maintaining a level of quality, an approach to design and attention to detail in a sector where mass-market retailing means significant product accessibility to the public.
“Even though we are in a large-scale distribution sector I wanted to show through these items the sensitivity of craftsmanship, which is reflected in the details of lines and the assembly of wood but also in the quality of material.
This is a way for me to share with a wider audience my taste for tradition and authenticity expressed in a writing form where elegance and simplicity are the key words.”
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